Friends of the IDF

Friends of the Israel Defense Forces (FIDF) is a non-political, non-military organization that provides for the wellbeing of the soldiers of the Israel Defense Forces, veterans and family members. FIDF approached ignite agency to ideate and build fundraising campaigns and create gala/mission marketing. As the senior art director I managed the creative from concept to implementation with our team of strategists, designers, and content specialists. Our work brought extraordinary results for the 2021 campaign year. The campaigns had two record breaking online fundraising days (had top six online fundraising days in FIDF history), acquired over 7,000 new supporters, reached more than 1.5 million people with original digital content, doubled email open rates up to 41% (averaging 34%), and raised $5.5 million though all channels in 11 days!

End of Year "It's time to Show Up" Campaign